PIC – Perfectly Imperfect Coffee
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Brewing a Sustainable Future, One Pod at a Time
At PIC Coffee, we believe great coffee should make a positive impact. That’s why we craft our coffee pods with three essentials in mind: flavour, sustainability, and affordability. Committed to a greener planet, we rescue imperfect pods, so that no coffee is wasted. With PIC Coffee, you can savour delicious coffee that’s easy on both your wallet and the planet.
About US
Hey there, coffee lover! We’re PIC Coffee – that’s short for Perfectly Imperfect Coffee. We rescue coffee pods that may not look picture-perfect (they're perfect on the inside though- and that's all that matters!), but boy, do they brew up a delicious cup! Our mission? Saving top-quality coffee from going to waste and making sure your daily cup is kinder to the planet.
Great Taste, Less Waste
You get rich, flavourful coffee, and the planet gets a break. Win-win!
Affordable Deliciousness
We believe good coffee shouldn’t break the bank – or the earth.
Flavours for Every Mood
From Hazelnut to Chocolate, there’s always a new flavour surprise waiting for you.
100%
Arabica Beans
100
Winning Cups of
Coffee in Each Box
50,000+
Pods Rescued
10+
Flavours and Intensities
how we rescue our pods
Rescue and Recover
A few dents and scratches? No problem! Every imperfect pod deserves a second chance
Rigorous Quality Assurance
Each pod is taste-tested by our coffee experts to ensure it’s delicious and smooth.
Packaging and Delivery
Our rescued pods are packed in 100% recyclable materials to keep them fresh and eco-friendly.
OUR JOURNEY
1
A Vision to Rescue Coffee
PIC Coffee began with a simple question: why should great coffee go to waste? I saw “imperfect” coffee pods being thrown away by manufacturers and brands around the UK, and I knew we could give them a second chance. My mission became clear – to turn these discarded gems into something truly special.
2
Sustainability as a Core Value
From the beginning, sustainability was more than a goal; it was a commitment. I wanted each pod to reflect our concern for the planet, so we chose to rescue pods which were made of 100% recyclable Aluminium to ensure every sip was as eco-friendly as it was delicious.
3
Taste Comes First
Taste and flavour is everything to me. Each pod we rescue goes through careful testing by a Q certified grader to ensure it meets the highest standards. I believe that coffee can be both affordable and high quality, no compromises.
4
Bringing It to You
Every time you enjoy PIC Coffee, you’re part of our vision for great-tasting, sustainable coffee. Thank you for being on this journey with me – together, we’re making a difference, one perfectly imperfect pod at a time.
OUR JOURNEY
1
A Vision to Rescue Coffee
PIC Coffee began with a simple question: why should great coffee go to waste? I saw “imperfect” coffee pods being thrown away by manufacturers and brands around the UK, and I knew we could give them a second chance. My mission became clear – to turn these discarded gems into something truly special.
2
Sustainability as a Core Value
From the beginning, sustainability was more than a goal; it was a commitment. I wanted each pod to reflect our concern for the planet, so we chose to rescue pods which were made of 100% recyclable Aluminium to ensure every sip was as eco-friendly as it was delicious.
3
Taste Comes First
Taste and flavour is everything to me. Each pod we rescue goes through careful testing by a Q certified grader to ensure it meets the highest standards. I believe that coffee can be both affordable and high quality, no compromises.
4
Bringing It to You
Every time you enjoy PIC Coffee, you’re part of our vision for great-tasting, sustainable coffee. Thank you for being on this journey with me – together, we’re making a difference, one perfectly imperfect pod at a time.
Founder’s Words
Hi, I’m Yisha Mehra, the founder of PIC Coffee. The idea for this brand sparked when I realized how much perfectly good coffee goes to waste due to imperfections or surplus. As a coffee lover and someone passionate about sustainability, I saw an opportunity to create a product that blends quality with purpose. At PIC, we transform “imperfect” coffee into exceptional, affordable experiences while reducing waste. This isn’t just about coffee; it’s about changing habits and proving that every choice however small can drive meaningful change. Let’s brew a better future together!
Yisha Mehra
Founder
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